Although Breast Cancer Awareness Month is still a few months away, now is the time to start thinking about how you can take that opportunity to make your dental practice more visible in the community, encourage patient loyalty, and bring more new patients to your practice. SmartPractice’s line of Pink Ribbon Gloves of Hope® and Dental Supplies and Pink Ribbon Cards and Giveaways can help you increase your visibility and create a sense of community with dental patients and prospects.
Nearly everyone knows a friend, family member or colleague affected by breast cancer. Show your patients and your community that your concern extends beyond dental health and into all aspects of ensuring total patient wellness.
Make it an Event
Communities large and small hold awareness walks, fun runs, 5Ks and other activities during Breast Cancer Awareness Month. Why not get your dental team together to participate in one of these events and ask patients to join your team? The announcement and updates make great dental Facebook post content, and so will the photos you take the day of the event.
If you’d rather spectate than participate, use the event as an opportunity to hand out personalized Pink Ribbon giveaways like Supply Bags filled with a Pen, Lip Balm and Toothbrush. They all include your name and information for effortless dental practice marketing.
Put Pink Ribbon Front and Center
Show your patients how a trip to the dentist helps to support breast cancer research. Transform your treatment rooms into pink zones with Pink Ribbon Gloves and Supplies including Bibs, Prophy Angles and more dental supplies that make it possible to do an entire dental exam “in the pink.”
Explain how SmartPractice donates 5% of the profits of all Pink Ribbon product to research and awareness programs, for a total of more than $150,000 so far.
Communicate Using Pink Ribbon
Another easy, effective way to increase awareness and show patients your commitment is by replacing your September and October Recall Cards, Appointment Cards and Supply Bags with beautiful Pink Ribbon versions. These unique designs draw attention and reinforce your dental practice’s commitment to overall wellness.
You can find all these and more Pink Ribbon Products by visiting smartpractice.com/pinkribbon